2015 Chevrolet School Tour

Project background

In order to widely spread the Chevrolet brand concept to the campus and cultivate future new car owners, large-scale creative solicitation public relations activities were carried out in 10 key universities in China.

Activity effectiveness: In the first half of 2015 alone, the number of participants reached 7300 and 53 creative projects were collected.

Event Highlights: Cross-department cooperation to achieve a win-win situation between marketing activities and corporate recruitment; two-line interaction, collecting ideas online and displaying ideas offline; launching a creative market and combining brand elements to create new and interesting interactive forms, such as Manchester United theme area, Red Chalk theme area, Bumblebee display area, etc.; Combined with the current entrepreneurial trend, we invite heavyweight guests to participate in the annual championship selection;